Questionaire
What is the Project/Campaign name:
Full name of the Company:
Which market segment is targeted:
Features and benefits of product:
What is the most important benefit:
How is the product different from competion:
What attributes can be stressed:
What technologies does the product compete against:
Who is direct competition?
What market segment will use the product / service?
What is the demographic characteristics of the target market?
What problems does the company / product solve?
How expensive is the product?
Who will buy the product?
What is the customer's main concern? (Price , delivery, performance,
reliability, service, mainenance, quality, efficiency?)
What motivates the buyer?
What other marketing vehicles are going to be used? Newspaper, magazines,
pole adds, flyers
What is the main objective of this project?
